Cookie Policy
Last updated: February 2025
At Moralexion, we believe in being upfront about how we collect and use data on our website. This policy explains what tracking technologies we use, why we use them, and how you can manage your preferences. We're not lawyers writing legalese here—just trying to give you a clear picture of what happens when you visit moralexion.pro.
What Are Cookies Anyway?
Cookies are small text files that get stored on your device when you visit websites. They help us remember things about your visit so you don't have to start fresh every time you come back. Think of them as little bookmarks that help the site recognize you.
Beyond traditional cookies, we also use similar technologies like web beacons, pixels, and local storage. They all serve the same basic purpose—helping us understand how people use our investment monitoring platform and making sure it works smoothly for everyone.
Types of Tracking We Use
Not all cookies do the same thing. Here's a breakdown of the different categories we work with on our site:
EEssential
These are the non-negotiables. Without them, the site basically won't function properly. They handle things like keeping you logged in, remembering your language preferences, and maintaining security features. You can't opt out of these because they're required for basic operations.
FFunctional
These cookies remember your choices and personalize your experience. For example, they'll recall which dashboard layout you prefer or what currency settings you've selected for viewing investment data. They make the site more convenient but aren't strictly necessary.
AAnalytics
We use these to understand how visitors interact with moralexion.pro. Which pages get the most traffic? Where do people spend their time? What features are being used most? This information helps us improve the platform and fix issues we might not notice otherwise.
MMarketing
These track your browsing activity to show you relevant content and measure advertising effectiveness. They help us understand which marketing efforts bring people to our site and prevent you from seeing the same ad repeatedly across different platforms.
How We Actually Use This Data
Let's get specific about what all this tracking accomplishes for our investment monitoring service:
Platform Performance
We monitor technical performance to catch bugs and slow loading times. If users in Dartmouth are experiencing issues accessing their portfolio data, we need to know about it. Analytics help us spot patterns and fix problems before they affect more people.
Feature Development
By seeing which tools and features get used most frequently, we can prioritize what to improve or build next. If nobody's using a particular analysis tool we spent months developing, that's valuable feedback. And if everyone's struggling with the same workflow, we know where to focus our efforts.
Security Monitoring
Some tracking helps us identify suspicious activity and protect user accounts. Unusual login patterns, multiple failed authentication attempts, or access from unexpected locations—these signals help us keep your investment data secure.
Content Relevance
When you visit our learning resources or blog content, we track which topics resonate with Canadian investors. This helps us create more educational material that actually addresses the questions people have about investment monitoring and financial planning.
Taking Control of Your Tracking Preferences
You're not stuck with our default settings. Every major browser gives you tools to manage cookies and tracking. Here's where to find those controls:
Keep in mind that blocking all cookies will affect how well the site works. Some features might break or require you to log in repeatedly. You'll need to find the balance that works for your privacy preferences.
Third-Party Services
We work with external services that also use tracking technologies on our site. These include analytics providers, customer support tools, and content delivery networks. Each of these partners has their own privacy policies that govern how they handle data.
While we're careful about which third parties we work with, we don't control their tracking practices once they're integrated into our platform. We recommend reviewing their policies if you want the complete picture of data collection happening on moralexion.pro.
How Long We Keep Cookie Data
Different cookies stick around for different lengths of time. Session cookies disappear when you close your browser. Persistent cookies can last anywhere from a few days to several years, depending on their purpose.
Analytics data gets aggregated and anonymized over time. We might keep high-level usage statistics indefinitely, but individual browsing patterns get stripped of identifying information after a reasonable period—usually within 26 months.
If you delete your cookies or clear your browsing data, you're essentially wiping the slate clean from your end. But any data that's already been collected and sent to our servers or third-party services will have already been recorded according to their respective retention policies.
Updates to This Policy
Technology changes. Privacy regulations evolve. We might add new features or partners that require different tracking approaches. When we make meaningful changes to how we handle cookies and tracking data, we'll update this policy and note the revision date at the top.
For major changes that significantly affect privacy, we'll try to provide more prominent notice—potentially through email or a notification on the platform itself. But it's also worth checking back here occasionally if you're concerned about tracking practices.
Questions About Our Cookie Policy?
If something's unclear or you want more details about specific tracking technologies we use, reach out to us. We're happy to explain what's happening behind the scenes.